POST 1:TWENTIETH CENTURY GRAPHIC DESIGNERS

ImageSelect two quotes. Research  both designers and write a 250 words, 5 images and 5 links on each during this week and next weeks class. These posts should aim to give a general overview of their work.

1. “I see this as a business that affects people’s lives and affects people’s brains.”     Tibor Kalman.

2. “Think more, design less.” Ellen Lupton

3. “Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.”  Ivan Chermayeff

4. “Computers are to design as microwaves are to cooking.” Milton Glaser

5.  “In the applied arts we learn to please people, we learn strategies of pleasing others. Pleasing yourself or expressing yourself, the confessing self, is not pertinent within the applied arts. It might be terribly interesting but it’s not exactly what we’re looking for.”  Peter Saville

6.  “If a design doesn’t feel good in your heart, what the mind thinks doesn’t matter.”
 April Greiman.

7.  “In design sometimes one plus one equals three.” Josef Albers

8.  “Everything is design. Everything!” Paul Rand.

9.  “Communication should be entertaining” Neville Brody

10. “Style = Fart.” Stefan Sagmeister.

11. “We are so obsessed with the Net and technology that we forget the message… We imagine to be able to do anything, and our software helps us believe we can… But we must move beyond the ‘how’ to reconsider the ‘what’ and the ‘why’…” Neville Brody

12. “Digital design is like painting, except the paint never dries”
Neville Brody
13. “Typography is an art, good typography is art”  Paul Rand

14. “Design is thinking made visual.” Saul Bass

15. “Language is a deadly weapon” Paula Scher.

16. “What’s dangerous is when designers use a language that people can’t understand.”
 Paula Scher
17. “To design is to communicate clearly by whatever means you can control or master.“ Milton Glaser

18. “The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows.” Milton Glaser

19. “You read best what you read most” Zuzana Licko

20. “Design must seduce, shape, and perhaps more importantly, evoke emotional response.”
 April Greiman.
21. “Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”
 Paul Rand

22. “Providing, meaning to a mass of unrelated needs, ideas, words and pictures – it is the designer’s job to select and fit this material together and make it interesting.” 
 Paul Rand

23. “Any color works if you push it to the extreme. “ Massimo Vignelli

24. “There are thousands of rubbish typefaces that polluted the visual landscape and created visual clutter” Massimo Vignelli

25. “Design is as much an act of spacing as an act of marking.” Ellen Lupton

26. “ Graphic design will save the world right after rock and roll does.” 
David Carson

27. “The difference between good design and great design is intelligence.” 
Tibor Kalman

28. “ It’s not about knowing all the gimmicks and photo tricks. If you haven’t got the eye, no program will give it to you.” David Carson

29. “ Many desperate acts of design (including gradients, drop shadows, and the gratuitous use of transparency) are perpetuated in the absence of a strong concept. A good idea provides a framework for design decisions, guiding the work.”
Ellen Lupton

30. “The power of the grid is to lift the designer outside of the protective capriciousness of the “self” by providing an existing set of possibilities, a set of rules.” 
Ellen Lupton

31. “The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropiate to his personal style. But one must learn how to use the grid; it is an 
art that requires practice.” 
Josef Muller-Brockmann

32. “To say a grid is limiting is to say that language is limiting, or typography is limiting. It is up to us to use these media critically 
or passively.” 
Ellen Lupton

33. “ Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”   Paul Rand

34. “Applied good taste is a mark of good citizenship. Ugliness is a from of anarchy…ugly cities, ugly advertising, ugly lives produce bad citizens.”
 Lester Beall

35. “A designer should only use these 5 typefaces: Bodoni, Helvetica, Times Roman, Century, Futura.”
Massimo Vignelli.

36. “The words graphic designer, architect, or industrial designer stick in my throat, giving me a sense of limitation, of specialization within the specialty, of a relationship to society and form itself that is unsatisfactory and incomplete. This inadequate set of terms to describe an active life reveals only partially the still undefined nature of the designer.”
 Alvin Lustig.

37. “To me, nothing is more vibrant than having the power to do something but not having the experience of knowing what’s right and what’s wrong. ” 
Tibor Kalman

38. “Design is easy. All you do is stare at the screen until drops of blood form on your forehead.”

39. “If you want to get lucky… it pays to be ready” Michael Bierut

40. “Typography is a beautiful group of letters, not a group of beautiful letters” Steve Byers

41. “It’s very easy to be different, but very difficult to be better.” Jonathan Ive

42. “Design is as much an act of spacing as an act of marking.” Ellen Lupton

43. 

”Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”
Paul Rand

44. “Every facet of the design process has to maintain a relationship with the senses. When you confront an object, you’ve got to touch it, smell it, listen to it… ” Bruno Munari

45. “I find going to bed and pulling my imagination over my head often means waking up with a solution to a design problem. That state of limbo, the time between sleeping and waking, seems to allow ideas to somehow outflank the sentinels of common sense. That’s when they can float to the surface. I find ideas often show up in the shower, or while I’m contemplating marmalade and toast and breakfast.  Alan Fletcher

46. “ Clients don’t understand their success is reliant on standing out, not fitting in. Don Draper

47The moment clients realize that revisions are not an all-you-can-eat buffet, suddenly they realize they are not hungry.” Lester Beall

48. “Everybody in advertising is blonde, beautiful, families are happy, care are never in traffic, everything is shiny, food looks like it’s incredibly taseful. I ask myself, “How stupid are we?”  Oliveiro Toscani

49. “You can’t do better design with a computer, but you can speed up your work enormously.” Wim Crouwel

50. “Anyone that would letterspace blackletter would steal sheep.” Frederick Goudy.

51. “ Products are made in the factory, but brands are created in the mind” Walter Landor.
52. ” Clients are the difference between design and art. “Michael Bierut
53. “If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients. “ Michael Bierut
54 “ Be fluid. Treat each project differently. Be water, man. The best style is no style. Because styles can be figured out. And when you have no style they can’t figure you out.” Jay-Z

55.  “You cannot not communicate.” Erik Speikermann

56. ”These days, information is a commodity being sold. And designers—including the newly defined subset of information designers and information architects—have a responsible role to play. We are interpreters, not merely translators, between sender and receiver. What we say and how we say it makes a difference. If we want to speak to people, we need to know their language. In order to design for understanding, we need to understand design.”  Erik Speikerman

57. “The best thing design can do for a company is to express that company’s personality accurately and compellingly, and in so doing permit that organizations inherent strengths to prevail. This can be through graphics, product, environments, or experiences.”  Michael Beirut

58. “We’re supposed to be the people who make culture, not decorate culture.” James Victore

59. “Thinking is drawing in your head.  Alan Fletcher

60. “ A person without imagination is like a teabag without hot water.” Alan Fletcher

61. “To say a grid is limiting is to say that language is limiting, or typography is limiting. It is up to us to use these media critically 
or passively.” 
Ellen Lupton

62. Inspiration is hogwash. My work comes directly out of my loves and hates. Muses don’t whisper in my ear, and ideas don’t flow over my body like a cool rain. James Victore

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5 thoughts on “POST 1:TWENTIETH CENTURY GRAPHIC DESIGNERS

  1. Whoo!

    28. “ It’s not about knowing all the gimmicks and photo tricks. If you haven’t got the eye, no program will give it to you.” David Carson

    59. “Thinking is drawing in your head. Alan Fletcher

  2. 17. “To design is to communicate clearly by whatever means you can control or master.“ Milton Glaser
    26. “ Graphic design will save the world right after rock and roll does.” 
David Carson

  3. 55. “You cannot not communicate.” Erik Speikermann.
    7. “In design sometimes one plus one equals three.” Josef Albers.

  4. 17. “To design is to communicate clearly by whatever means you can control or master.“ Milton Glaser
    26. “Graphic design will save the world right after rock and roll does.” 
David Carson“

  5. 9. “Communication should be entertaining” Neville Brody
    35. “A designer should only use these 5 typefaces: Bodoni, Helvetica, Times Roman, Century, Futura.”
    Massimo Vignelli.

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