“It’s very easy to be different, but very difficult to be better.”
Jonathan Ive, (born 27 February 1967) is an English designer and the Senior Vice President of Industrial Design at Apple Inc. He also provides leadership and direction for Human Interface (HI) software teams across the company. He is the lead designer of many of Apple’s products, including the MacBook Pro, iMac, MacBook Air, iPod, iPod Touch, iPhone, iPad and iPad Mini.
Recognized with numerous design awards, Apple products are featured in the permanent collections of museums worldwide, including MoMA in New York and the Pompidou in Paris.
Jony holds a Bachelor of Arts and an honorary doctorate from Newcastle Polytechnic. In 2003, he was named Designer of the Year by the Design Museum London and awarded the title Royal Designer for Industry by The Royal Society of Arts.
Jony talks about design and development of apple products, Jonathan said. “We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.”
Ive also looks at products in their own right, and doesn’t design a new model as a copycat or a clone. Ive has great influences on the naming of the apple products as this can determine the path apple goes down.