Michael Bierut

Michael Bierut is a graphic designer, design critic and educator. Bierut was born in Cleveland, Ohio, in 1957. He studied graphic design at the University of Cincinnati’s College of Design, Architecture, Art and Planning.

Bierut was vice president of graphic design at Vignelli Associates. Since 1990 he has been a partner in the New York office of Pentagram.

According to his Pentagram online biography: Bierut “is responsible for leading a team of graphic designers who create identity design, environmental graphic design and editorial design solutions”.


His logos are for more cooperate types of logos that target a U.S audience. Bierut states “It’s important to note that this is not a product logo planned for the consumer marketplace, but for corporate communication and as a parent brand for the U.S. representation of beer brands such as Coors, Miller Genuine Draft, Molson Canadian, Foster’s, and, a personal italian favorite, Peroni. I have to admit, I didn’t see the glass of beer immediately and was briefly stumped until that ah-ha!-arrow-in-the-FedEx-logo moment (I’m not comparing the two, they have different contexts and goals and time spent for that arrow to become an almost mythic example).”








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