Alex Trochut was born in 1981 in Barcelona. Studied Graphic design at Elisava, and started working as freelance designer and illustrator in 2007. Alex Trochut’s illustrations, designs and typography take the modern notion of minimalism and flip it on its side. Trochut’s work philosophy is “More is more.”
Alex Trochut’s illustrations, designs and typography take the modern notion of minimalism and flip it on its side. Trochut’s work philosophy is “More is more.” It is rich with elegant, brilliantly detailed executions that simultaneously convey indulgence and careful, restrained control. Trochut is driven by a desire to constantly evolve, which can be seen in his eclectic body of work.
Alex has collaborated with clients including Nike, Aster, The Rolling Stones, coca cola, Etapes, Cadbury and Absolut Vodka. Alex’s designs, illustrations and typography defy the simplicity motion with His work philosophy being “more is more”
Renowned for his technically exquisite type creations and designs, His illustrations and designs are very busy and often have intertwining elements, with a lot of them being almost oozing liquid form that reflects movement
He is a featured in many books one of them including Los Logos 4
And has his own book “more is more”