In an industry overwhelmed with information and media, Woody (birth name Woodrow Tyler Pirtle Jr) took to the scene with a minimalistic approach to his deisgns that have resulted in accolades such as an AIGA award in 2003 and a seat on the boards of HOW magazine, Sustainable Hudson Valley and the American Institute of Graphic Arts.
His philosophy in designing is “the maximum in messages and the minimum in measures.” – “Just as when you make wine or whisky, you concentrate on the aspects you want to communicate until you have distilled them to their essense.” – Cheers to that!
One of his greatest efforts was the campaign he was commissioned to do in 2002 for Amnesty International which congregates a number of relevant images with a simplified make-over to make a serious issue less complex and more receptacle.
The posters were distributed to schools, designed to make the Declaration of Human Rights a living document, part of the group’s “Amnesty Educate” initiative.
Woody has collectively spent 30 years dedicated to this craft and in this time has acquired a position with Pentagram, the self professed largest design consultancy, in addition to creating his own firm, Pirtle Designs.
The list of sites where you can find Woodys work displayed reads like a list of capital must-see’s.
The Museum of Modern Art and Cooper-Hewitt National Design Museum, New York; the Library of Congress, Washington, D.C.; the Victoria and Albert Museum, London; the Neue Sammlung Museum, Munich; and the Zurich Poster Museum all contain examples of his works that have had such an impact on not only the design world but on the advertising world alike.