is a 37-year-old freelance creative, art director, illustrator, designer and typographer from Melbourne.
He believes that the same word, passage or even letter can be treated in bunch of different ways and embody entirely different meanings… That and through subtleties like a slight shift in line weight, the elongation of a tail or the arc you use, a letter can go from contemporary to traditional or happy to sad in a single stroke…
1996-1999 Co-founder / Co-Creator Fourinarow Magazine
Together with Jamie Driver, half way through thier first year of art school they started publishing an inline skating magazine called Fourinarow. At the time the two men had very little knowledge about the publishing industry, thier design and business skills were super basic but the drive and passion for creating something that represented a culture that meant something to them was unstoppable.
Over the following 3 years, the pair published 8 editions of Fourinarow, which was distributed to 14 countries around the world. Soon after they teamed up with some other fellows, which lead onto Lifelounge. A magazine
1999-2011 Co Founder/Creative Director of Lifelounge
Lifelouge has taken on many forms over the last 12 years but the fundamental values that they were bound by the creaters was the genuine desire to create and represent the kinds of things that people can be entertained or inspired by. Among other things, through Lifelounge they created one of the longest serving online creative portals website, 14 editions of the contemporary culture print magazine Lifelounge (2005 – 2011) and a multi-award winning creative agency.
2011 – Present: Freelance Creative Professional
http://www.lukelucas.com/
http://www.lifelounge.com.au/
http://jackywinter.com/
http://www.behance.net/gallery/Fonts/144898
