Post 2: Logographic Designers, Alan Fletcher. Jake Dempsey

Alan Fletcher was born in Kenya, where his father was a civil servant. He returned to England aged 5 with the rest of his family, when his father was terminally ill. He lived with his grandparents inShepherd’s Bush in West London, before being evacuated in 1939 to Christ’s Hospital in Horsham. He founded the design firm Fletcher/Forbes/Gill with Colin Forbes and Bob Gill in 1962. An early product was their 1963 book Graphic Design: A Visual Comparison in John Lewis‘s Studio Paperbacks series.Much of his work is still in use: a logo for Reuters made up of 84 dots, which he created in 1965, was retired in 1992, but his 1989 “V&A” logo for Victoria and Albert Museum, and his “IoD” logo for the Institute of Directors remain in use. In last years he designed the logo for the Italian School of Architecture “Facolta` di Architettura di Alghero”, (University of Sassari).Much of his later work was as art director for the publisherPhaidon Press, which he joined in 1993. For him, life and work were inseparable: “Design is not a thing you do. It’s a way of life.” (quoted in his obituary in The Times). He would continue working, even on holiday, drawing on a notepad with a pencil.ImageImageImageImageImage


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