Alan Fletcher Logo Designer

You might not know his name, but chances are you’ve seen his work. Alan Fletcher was one of the most celebrated and prolific British designers of the Twentieth Century.

Fletcher has designed brand identities for many famous and iconic businesses such as Pirelli, Cunard, Penguin Books, BP, Olivetti and V&A.

Below is one of Alan Fletcher’s most famous pieces of design to advertise Pirelli slippers. This poster got put on London buses in the early 60′s. I think the idea is clever and quirky, which makes you smile. The red bus contrasts with the white and blue poster making it eye-catching. It’s a memorable poster, if you saw it you would stay in your mind because it’s different to other posters that were out around that time. Pirelli wants you to look at the poster and to remember the business so you’ll buy their products, and Alan Fletcher has successfully achieved that.


Anteaters to Zebras (below) is a creative, playful, and witty introduction to the alphabet, created by Alan Fletcher, one of the most influential and respected figures in graphic design and a co-founder of the famous design firm Pentagram. Created with Fletcher’s grandson in mind, this colourful book expresses the pleasure Fletcher took in turning work and play into the same activity. Children and adults alike will delight in Fletcher’s series of brightly coloured animals illustrating the letters of the alphabet, and in his infectious sense of fun.


The logo design for the company REUTERS, which is made up out of 84 dots was designed by Fletcher in 1965, Fletcher’s idea is based on teleprinter tape. Reuters used his design up until 1992.


Much of Fletcher’s work is still in use, his 1989 “V&A” logo for Victoria and Albert Museum, and his “IoD” logo for the Institute of Directors remain in use. Both designs haven’t been changed in over twenty years.



“Design is not a thing you do. It’s a way of life.”

What is the most treasured and well-used piece of equipment in your studio?

“My head.

– Alan Fletcher


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s