Packaging Design – Milk

Milk in the 1920’s was packaged simply and gave an impression of fresh.  The milkman delivered the silver/gold/red/blue top glass bottles to your door and in some way this early morning special delivery signaled the start of a new day.

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Milk changed through the decades along with the career of the milkman.  Milk through targeted packaging now offered a range of stylized choices:

  • Pasteurized and Unpasteurized
  • Whole Milk
  • Semi-Skimmed
  • Skimmed Milk
  • Homogenized Milk
  • Long Life Milk and UHT Milk
  • Dried and Canned Milk

tumblr_krqnpkVkiQ1qz7q8fo1_500 Milk-cartons    long_life_milk_1l_x_10ctn   4757974_f120 4757966_f120 4757923_f120 4757890_f248

During this time, milk and graphic design became crazy partners.  Somehow the simple sale of milk became a heavily marketed staple.

From research it would appear that milk has now completed a full circle of design and returned back to its roots – the trusty glass bottle with a touch of graphic design.

milk-02 lovely-package-a-design-award-1  gen_milk-package-design


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