Milk in the 1920’s was packaged simply and gave an impression of fresh. The milkman delivered the silver/gold/red/blue top glass bottles to your door and in some way this early morning special delivery signaled the start of a new day.
Milk changed through the decades along with the career of the milkman. Milk through targeted packaging now offered a range of stylized choices:
- Pasteurized and Unpasteurized
- Whole Milk
- Skimmed Milk
- Homogenized Milk
- Long Life Milk and UHT Milk
- Dried and Canned Milk
During this time, milk and graphic design became crazy partners. Somehow the simple sale of milk became a heavily marketed staple.
From research it would appear that milk has now completed a full circle of design and returned back to its roots – the trusty glass bottle with a touch of graphic design.