Alex Lee – Starbucks packaging

Starbucks

Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,891 stores in 62 countries, including 13,279 in the United States, 1,324 in Canada, 989 in Japan, 851 in China, 806 in the United Kingdom, 556 in South Korea, 377 in Mexico, 291 in Taiwan, 206 in the Philippines, 171 in Thailand, and 167 in Germany.

The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners that met while students at the University of San Francisco; English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.Originally the company was to be called Pequod, after a whaling ship from Moby-Dick, but this name was rejected by some of the co-founders. The company was instead named after the chief mate on the Pequod, Starbuck. 

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The 1971 Starbucks logo was the old sixteenth-century Norse woodcut logo of a two-tailed mermaid, or siren, encircled by the store’s original name, Starbucks coffee, tea and spice. That early siren, is supposed to be as seductive as the coffee itself.

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In 1987 the logo had a transformation as the melding of the two companies Giornarle and Starbucks came together. They came up with a design were they kept the original siren with her crown, but made her more contemporary, dropping the tradition-bound brown, and changed the logos colour to a green.

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Now the logo has revolutionized again in 2011 the logo has lost the title of Starbucks coffee that boarded around the image of the girl and the negative space that was once black and white is now green and white. The packaging logo has now evolved itself to a point where it will look more suitable for the future. 

 

 

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