Ricci Confectionary Packaging Design- Return Brief

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The target market for my packaging design is aimed at women any age, I chose this market because the brand name Serendipity seems very feminine and pretty.

My colour choices for the package design will be pale pink, cream and chocolate brown. The overall look of the packaging will be quite pretty and feminine, with dark coloured, flowing script type typography to make it stand out.

For my packaging I have decided on a slim, tall box or cube shape, I choose this design because I want it to be able to stand up so you can see the design and brand name clearly and also it will stand out on the shelf!


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