My confectionary will be aimed at a target market of 25 – 40 year old professionals that make purchases with a conscious thought as to what that product says about who they are.
The product will be a “semi-medicinal confectionary” eucalyptus drop. Its packaging will be a retro take on 1950’s sign writing, with minimal colouring and unique typography. The product will be used as a desktop confectionary or a handbag accessory to those young proffessionals that need something to suck on during their busy day.
The serendipitous connection here is that eucalyptus lollies were the bees knees of classroom confectionary to all kids who went to a strict catholic school in the 1990’s. You could always make friends with eucalyptus lollies at my school, trust me!