Return Brief – ‘Serendipity’ Chocolate Melts or Drops
Target Market – Mature Age, Female, Glass of Wine & Chocolate, No Special Occasion Required.
Imagery – Photographic Based, Chocolate Drops, Chocolate Writing, Lines of Chocolate, Minimal 1950’s Retro Style, Atomic Lines?
Colour – Chocolate with orange or mint flavour.
Typography – DaFont, The Loyalist, Chocolate Chips, Chocolate Dealer.
Packaging – Thin Rectangle Box, Fine Lines.
My confectionary will be aimed at a target market of 25 – 40 year old professionals that make purchases with a conscious thought as to what that product says about who they are.
The product will be a “semi-medicinal confectionary” eucalyptus drop. Its packaging will be a retro take on 1950’s sign writing, with minimal colouring and unique typography. The product will be used as a desktop confectionary or a handbag accessory to those young proffessionals that need something to suck on during their busy day.
The serendipitous connection here is that eucalyptus lollies were the bees knees of classroom confectionary to all kids who went to a strict catholic school in the 1990’s. You could always make friends with eucalyptus lollies at my school, trust me!
The target market for my packaging design is aimed at women any age, I chose this market because the brand name Serendipity seems very feminine and pretty.
My colour choices for the package design will be pale pink, cream and chocolate brown. The overall look of the packaging will be quite pretty and feminine, with dark coloured, flowing script type typography to make it stand out.
For my packaging I have decided on a slim, tall box or cube shape, I choose this design because I want it to be able to stand up so you can see the design and brand name clearly and also it will stand out on the shelf!
Artisan Raw Chocolate
100% pure, raw, organic, and packed with antioxidants that nourish mind, body and soul. Void of preservatives, flavor extracts, and food coloring. Truffles are handmade over very low heat at a small chocolate lab using only the highest quality superfood ingredients and, of course, Vitamin L (love). Created with your health and your heart in mind, Raw Chocolate Love is love at first bite.
Target market is eco minded 20+ vegan, health conscious, organic
The design concept was to play on the idea of being handmade and include hand drawn illustrations and typography with a simple complimentary color palette was used as well as use of texture and pattern through illustration to support the idea of hand-made products which elicit pleasant associations of warmth and lightness of the product.
My idea for chocolate packaging is a chocolate for occasions where one would cry.
For instance, weddings, funerals, relationship break ups and chick flicks.
I will reinforce this theme by combining tissue box and tissue paper with chocolates.
My target market is the feminine market.
Feminine doesn’t mean only females but gender wise could also apply to feminine men.
There is no age group specific just any age group who would cry and eat chocolates to feel better at the same time. Perhaps 10 and up.
There are currently no other products in the world with this concept so i feel this has quite a good niche lots of good marketable potential.
so to summarise my intent i plan to combine these two.