Avi chocolate packaging

My idea for chocolate packaging is a chocolate for occasions where one would cry.

For instance, weddings, funerals, relationship break ups and chick flicks.

I will reinforce this theme by combining tissue box and tissue paper with chocolates.

My target market is the feminine market.

Feminine doesn’t mean only females but gender wise could also apply to feminine men.

There is no age group specific just any age group who would cry and eat chocolates to feel better at the same time. Perhaps 10 and up.

There are currently no other products in the world with this concept so i feel this has quite a good niche lots of good marketable potential.

so to summarise my intent i plan to combine these two.



serendipity chocolate packaging

Design and make wrappers and a box to hold 200 gms of chocolates or confectionary. The product is to have a retro look and is to be called “Serendipity”

Write a return brief (around 200 words) to describe the target market you are designing for ie. gender, age, special occasion etc. The imagery, colour, and typography should reflect the retro flavor of product to be nostalgic, vintage, classic, retro, reminiscent. The packaging should be reminiscent of another time.

Post some images of the intended look of your packaging and the link to your Pinterest board.


Alex Lee – Starbucks packaging


Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,891 stores in 62 countries, including 13,279 in the United States, 1,324 in Canada, 989 in Japan, 851 in China, 806 in the United Kingdom, 556 in South Korea, 377 in Mexico, 291 in Taiwan, 206 in the Philippines, 171 in Thailand, and 167 in Germany.

The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners that met while students at the University of San Francisco; English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.Originally the company was to be called Pequod, after a whaling ship from Moby-Dick, but this name was rejected by some of the co-founders. The company was instead named after the chief mate on the Pequod, Starbuck. 



The 1971 Starbucks logo was the old sixteenth-century Norse woodcut logo of a two-tailed mermaid, or siren, encircled by the store’s original name, Starbucks coffee, tea and spice. That early siren, is supposed to be as seductive as the coffee itself.


In 1987 the logo had a transformation as the melding of the two companies Giornarle and Starbucks came together. They came up with a design were they kept the original siren with her crown, but made her more contemporary, dropping the tradition-bound brown, and changed the logos colour to a green.


Now the logo has revolutionized again in 2011 the logo has lost the title of Starbucks coffee that boarded around the image of the girl and the negative space that was once black and white is now green and white. The packaging logo has now evolved itself to a point where it will look more suitable for the future. 



Andru: tea packaging

We can see a return to the original imagery used on tea packaging back in the early 1900’s. Originally the Indian iconography played a major part in tea packaging, as tea company proprietors wanted to market the product as an “exotic” product from a far away mystical land. This was later phased out as I suspect rich white people didn’t want to be reminded of the fact that their morning ‘cuppa’, was the result of third world labor and unethical trade. Today, many tea companies are proud of their efforts to make tea production farer for all, and even the most common brands such as Taylors and Nerada, offer fair trade products within their range.

The use of traditional Indian paisley patterns has been adopted by several present day tea packages, giving the product an authentic vibe. Most ’boutique’ style tea packaging these days has some sort of vintage style contained within in. Whether it be the typography or the photography, elements of the old are all the rage……for now.

Darjeeling Orange Pecco Tea Sample Tin: Dates from c 1905.riquet-darjeeling-sample-60 Sir_Thomas_J_Lipton_Darjeeling_Tea_Bag_0000x0000_0



Cigarette Packaging Designs


Back in the 1960’s the packaging on cigarettes show smoking as cool and fashionable, with advertising campaigns portraying smoking as stylish, feminine, sophisticated and quite attractive.

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Virginia Slims by Philip Morris (above) was introduced in 1968. This cigarette packaging depicted women as independent and successful with catchy tag lines such as the infamous “You’ve Come A Long Way Baby.” It portrays female smoking as a way to express one’s independence, as well as a way to be particularly stylish and sexy.


Now days the packaging has changed dramatically due to the harm cigarettes are causing, using graphic pictures of things like diseased lungs and rotten teeth that appear next to the text warnings. It is quite obvious that they are trying to get a message across on how harmful and deadly cigarettes are.

Milk Advertisement in the 1960th and Today

In the 1960th

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Historically, dairy advertising and public relations efforts, along with government programs, had helped to build the widely held belief that drinking milk was the key to good health, particularly for children. Drinking milk linked the consumer to the dairy farms out in the rural countryside, a space implied to be healthier, both morally and hygienically.

The Milk labels in the 1960th displayed happy healthy children drinking milk, mothers feating the children milk or young slim sexy women drinking milk. The labels were colorful and bright, the typography playful, handwritten brushstrokes were used widely.

Milk Labels TODAY

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Today Milk Labels are simple and clean. They are often displaying nature elements, like leaves, the rising sun, flowers, happy animals (in the 60th happy children – in 2010 happy cows or goats). The variety of milk products is abundant and the competition high. Companies that want to stand out and be competitive in the market focus on organic, clean milk. Although alternative milk product not produced from Cow Milk are more and more popular and in focus of advertisement campaigns such as Rice Milks, Nut Milks, Goats Milk.